Revealed: Gender Stereotyping In Major Retailer Children's Birthday Cards

Walk into your local greetings card shop and you won’t have to look for long to work out where the boys section is and where the girls section is, with one being a sea of pink, princesses and fairies, while the other will feature superheroes, football and Star Wars.

But just how much do children’s birthday cards conform to gender stereotypes? We’ve taken a look at four major online greetings card retailer to find out.